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Booking.com affiliate program

Does Booking.com have an affiliate program? Yes. Booking.com's affiliate sign-up now sends applicants to CJ Affiliate, according to a third-party report of a June 2025 change; affiliates earn on completed stays, and the exact rate needs checking on CJ.

Third-party figures Travel

Booking.com affiliate program at a glance

Program
Booking.com affiliate programme
Network
CJ Affiliate since a June 2025 change (third-party report)
Commission
Third-party: affiliates earn a share (about 25%–40%) of Booking.com's own commission on completed stays; CJ listing cites 4% on completed stays
Cookie
Not confirmed
Payout
Paid after the guest checks out
US searches
100–1K a month for "booking.com affiliate program"

The brand doesn't publish its terms, and third-party listings disagree. Check the terms in the network before you join.

Is the Booking.com affiliate program worth it?

Worth it for accommodation content if you can join the current program through CJ. Booking.com converts well because travelers trust it, but payments come after checkout and the terms changed recently.

How much you can earn

Third parties describe a share of Booking.com's own commission; a CJ listing cites 4% on completed stays, which would be $24 on a $600 stay.

What you'll promote

Hotels, apartments and other stays in almost every destination, with free-cancellation options many travelers want.

Who it suits

Hotel, destination and road-trip content with readers booking accommodation worldwide.

Content ideas for Booking.com

  • Where to stay in a city
  • Best hotels by budget
  • Road-trip stopover hotels

What to watch out for

  • You are paid after the guest checks out, so cancellations and long lead times delay income.
  • Older guides describe the pre-2025 program, so their figures may be out of date.

How to join the Booking.com affiliate program

  1. Sign up with the network that runs the program: CJ Affiliate since a June 2025 change (third-party report).
  2. Find Booking.com in the network's advertiser list and apply; the brand decides on approval.
  3. After approval, check the commission, cookie and excluded products in the network's program terms, then create your links.

CJ Affiliate is free to join. After your account is approved you apply to each advertiser separately, and CJ pays monthly once you pass the minimum.

Booking.com affiliate program questions

Does Booking.com have an affiliate program?

Yes. Booking.com's affiliate sign-up now sends applicants to CJ Affiliate, according to a third-party report of a June 2025 change; affiliates earn on completed stays, and the exact rate needs checking on CJ.

How much does the Booking.com affiliate program pay?

Third-party: affiliates earn a share (about 25%–40%) of Booking.com's own commission on completed stays; CJ listing cites 4% on completed stays

How long is the Booking.com affiliate cookie?

Not confirmed

Which network runs the Booking.com affiliate program?

CJ Affiliate since a June 2025 change (third-party report)

Is the Booking.com affiliate program free to join?

Joining is free on the brand's program and on most networks. Awin asks new publishers for a small deposit that it refunds later.

Sources

Figures marked third-party come from affiliate network listings and directories. Terms change; the program's own terms decide what you are paid. How we check programs.

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