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Sephora affiliate program

Does Sephora have an affiliate program? Yes. Sephora's affiliate program runs on Rakuten Advertising, as Sephora's own page states; rates are shown only after approval, and third parties report 5% to 10% with a 24-hour cookie.

Partly confirmed Beauty

Sephora affiliate program at a glance

Program
Sephora affiliate program
Network
Rakuten Advertising (official Sephora page: US and Canada)
Commission
Not public; third-party estimates 5%–10% by category
Cookie
Third-party: 24 hours
Payout
Third-party: $50 minimum
US searches
1K–10K a month for "sephora affiliate program"

The brand or its network confirms the program; some figures come from third-party listings.

Is the Sephora affiliate program worth it?

Worth it for prestige beauty content, but the 24-hour cookie means readers must buy the same day. It suits launch coverage and product-specific reviews more than general beauty tips.

How much you can earn

At 5%, a $90 fragrance earns $4.50.

What you'll promote

Prestige makeup, skincare, fragrance and Sephora-exclusive brands, plus gift sets around the holidays.

Who it suits

Beauty and skincare content focused on prestige brands, gift guides and new launches.

Content ideas for Sephora

  • New launches worth trying this month
  • Fragrance gift guide
  • Skincare routines by budget

What to watch out for

  • The 24-hour cookie is short, so content should push a specific product rather than general browsing.
  • You sign up on Rakuten first, then apply to Sephora.

How to join the Sephora affiliate program

  1. Sign up with the network that runs the program: Rakuten Advertising (official Sephora page: US and Canada). Sign-up: Rakuten Advertising publisher sign-up, then apply to Sephora.
  2. Find Sephora in the network's advertiser list and apply; the brand decides on approval.
  3. After approval, check the commission, cookie and excluded products in the network's program terms, then create your links.

Rakuten Advertising reviews your site before you can apply to brands, and some brands, like Sephora, ask you to contact the Rakuten team to join.

Sephora affiliate program questions

Does Sephora have an affiliate program?

Yes. Sephora's affiliate program runs on Rakuten Advertising, as Sephora's own page states; rates are shown only after approval, and third parties report 5% to 10% with a 24-hour cookie.

How much does the Sephora affiliate program pay?

Not public; third-party estimates 5%–10% by category

How long is the Sephora affiliate cookie?

Third-party: 24 hours

Which network runs the Sephora affiliate program?

Rakuten Advertising (official Sephora page: US and Canada)

Is the Sephora affiliate program free to join?

Joining is free on the brand's program and on most networks. Awin asks new publishers for a small deposit that it refunds later.

Sources

  1. https://www.sephora.com/ca/en/beauty/affiliates

Figures marked third-party come from affiliate network listings and directories. Terms change; the program's own terms decide what you are paid. How we check programs.

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