Beauty affiliate programs
Beauty retailers have repeat buyers and frequent launches. Watch for short cookies at the big beauty stores and for rewards or loyalty codes that can cancel commission.
| Program | Commission | Cookie | Network | Terms |
|---|---|---|---|---|
| Fenty Beauty | 3.2%–8% | 7 days | FlexOffers | Third-party figures |
| Sephora | 5%–10% (reported) | 24 hours | Rakuten | Partly confirmed |
| Ulta Beauty | About 1.6%–6% | 30 days | Impact | Third-party figures |
What to check before you join
Compare cookie length first. Sephora's is reported at 24 hours, Fenty Beauty's at 7 days and Ulta Beauty's at 30 days, so the same reader can be worth very different amounts. Reported rates run from about 1.6% to 10% and often depend on the product category or the network region, so check the live terms in the network before you build content around one store. Beauty buyers come back for refills and new launches, which favors longer cookies and lasting content such as routines and product comparisons. Watch for loyalty and rewards codes too: a code from another site applied at checkout can take the sale.
Which program suits your site
- Fenty BeautyMakeup tutorials, shade-matching guides and inclusive beauty content.
- SephoraBeauty and skincare content focused on prestige brands, gift guides and new launches.
- Ulta BeautyBeauty reviews, makeup tutorials and skincare routines, especially content that covers both drugstore and prestige brands.