Fashion & apparel affiliate programs
Fashion programs often pay 4% to 10% with 30-day cookies, but returns are common and reverse commission. Brands with their own audience, such as sneaker and athleisure labels, are the easiest to promote.
| Program | Commission | Cookie | Network | Terms |
|---|---|---|---|---|
| adidas | About 7% (US) | 30 days | Impact (US) | Third-party figures |
| Alo Yoga | About 8% or more | 30 days | FlexOffers, CJ, Partnerize | Third-party figures |
| American Eagle | About 2% | 14–60 days | CJ, Rakuten (Aerie) | Third-party figures |
| ASOS | 1%–6% | 30–45 days | Rakuten, FlexOffers, Awin | Third-party figures |
| Fabletics | About $15 per new VIP | 1 day | CJ, FlexOffers | Third-party figures |
| FARFETCH | About 7% | 30 days | Partnerize, Awin, CJ | Partly confirmed |
| Fashion Nova | About 5% | 30 days | Impact | Third-party figures |
| Gymshark | About 4%–10% | 30 days | Awin | Partly confirmed |
| lululemon | About 7% | 30 days | Awin, Partnerize | Third-party figures |
| Nike | 0.8%–15% | 7 days | CJ, Awin | Third-party figures |
| Nordstrom | About 1%–2% | Varies | Rakuten | Third-party figures |
| PUMA | 4%–10% | 14 days | CJ | Third-party figures |
| SHEIN | 10% | 30 days | Awin | Partly confirmed |
| SKIMS | 2%–10% (invite-only) | 30 days | Invite-only | Third-party figures |
| Victoria's Secret | About 3.6%–5% (US) | Varies | Varies by region | Third-party figures |
What to check before you join
Most fashion programs here pay a percentage with a 30-day cookie, often between about 4% and 10%, but there are outliers. Nike's range runs from 0.8% to 15% with a 7-day cookie, Nordstrom reports about 1% to 2%, and Fabletics pays a flat amount per new VIP member with a 1-day cookie. Clothes are returned often, and a returned order usually reverses your commission, so read the brand's return rules as well as the rate. Some programs, such as SKIMS, are invite-only. Brands with a clear identity, like athleisure and sneaker labels, are easier to write about than general department stores.
Which program suits your site
- adidasSneaker, running, football and streetwear content.
- Alo YogaYoga, pilates, wellness and athleisure content.
- American EagleDenim, teen and college fashion content, and Aerie for loungewear and swim.
- ASOSFashion and trend content for a young audience that shops many brands in one place.
- FableticsFitness and activewear content for readers who like membership pricing.
- FARFETCHLuxury fashion, designer sneakers and style content with readers who buy high-end brands, where order values are high.
- Fashion NovaFast fashion, outfit inspiration and social content for young audiences.
- GymsharkGym, bodybuilding and fitness content, especially creators whose audience already wears the brand.
- lululemonFitness, yoga, running and athleisure content with readers willing to pay full price for premium gear.
- NikeSneaker, running, basketball and sports content.
- NordstromFashion and gift content aimed at shoppers who buy premium brands at full price.
- PUMASneaker, football, running and streetwear content.
- SHEINFashion hauls, budget style content and creators with young, price-conscious audiences.
- SKIMSShapewear, loungewear and celebrity fashion content with a large audience.
- Victoria's SecretLingerie, gift guide and fashion content.