Walmart affiliate program

Does Walmart have an affiliate program? Yes. Walmart runs two programs on Impact, a standard affiliate program for websites that pays 1% to 4% by category, and Walmart Creator for social media creators.

Partly confirmed Retail & marketplaces

Walmart affiliate program at a glance

Program: Walmart Affiliate Program and Walmart Creator
Network: Impact
Commission: Affiliate program: 1%–4% by category (official). Walmart Creator (social creators): third-party reports of 0%–18% by category, not published officially
Cookie: 3 days for the affiliate program (official benefits page: 'three return days'); third-party reports 14 days for Creator
Payout: Third-party: net 60, $50 minimum
US searches: 10K–100K a month for "walmart affiliate program"

The brand or its network confirms the program; some figures come from third-party listings.

Is the Walmart affiliate program worth it?

Worth it if your readers shop for household basics, baby items and home goods on a budget. The 1% to 4% rates and 3-day window are modest, but Walmart's prices convert well, and its catalog fills gaps when Amazon is out of stock. Social creators should compare Walmart Creator, which is reported to pay more in some categories.

How much you can earn

A $100 baby or home order at the top 4% rate earns $4; a $100 electronics order at 1% earns $1.

What you'll promote

Walmart sells groceries, household basics, baby gear, home goods and electronics at everyday low prices. Readers who already shop there for weekly essentials tend to add other items to the same cart.

Who it suits

Websites with deal posts, product roundups or household-budget content. Social creators who post short video should look at Walmart Creator instead, which has its own sign-up at creator.walmart.com.

Content ideas for Walmart

Back-to-school list on a budget
Walmart vs. Target for baby essentials
Dorm room setup under $200

What to watch out for

Walmart's own benefits page lists a 3-day return window for tracking, much shorter than many retailers.
The two programs are separate, with different domains and terms, so make sure you apply to the one that fits your channel.
Creator commission rates are not published officially; figures above 4% come from third-party reports.

How to join the Walmart affiliate program

Sign up with the network that runs the program: Impact. Sign-up page: https://affiliates.walmart.com/.
Find Walmart in the network's advertiser list and apply; the brand decides on approval.
After approval, check the commission, cookie and excluded products in the network's program terms, then create your links.

Impact is free for publishers. You create one partner profile, then apply to each brand; payouts arrive in your Impact wallet once a brand approves the sales.

Walmart affiliate program questions

Does Walmart have an affiliate program?

Yes. Walmart runs two programs on Impact, a standard affiliate program for websites that pays 1% to 4% by category, and Walmart Creator for social media creators.

How much does the Walmart affiliate program pay?

Affiliate program: 1%–4% by category (official). Walmart Creator (social creators): third-party reports of 0%–18% by category, not published officially

How long is the Walmart affiliate cookie?

3 days for the affiliate program (official benefits page: 'three return days'); third-party reports 14 days for Creator

Which network runs the Walmart affiliate program?

Impact

Is the Walmart affiliate program free to join?

Joining is free on the brand's program and on most networks. Awin asks new publishers for a small deposit that it refunds later.

Sources

Figures marked third-party come from affiliate network listings and directories. Terms change; the program's own terms decide what you are paid. How we check programs.

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